AI Insights · Timothy · January 2024
Top 5 Fitness and Weight Loss Apps in Ireland Q4 2023
Discover the performance trends of the top fitness and weight loss apps in Ireland during Q4 2023, including MyFitnessPal, Fitbit, Strava, Calorie Counter +, and Runna.
In Q4 2023, the top five fitness and weight loss apps on a unified platform in Ireland—MyFitnessPal: Calorie Counter, Fitbit: Health & Fitness, Strava: Run, Bike, Hike, Calorie Counter +, and Runna: Running Training Plans—showcased varied performances in downloads, revenue, and active users.
MyFitnessPal: Calorie Counter experienced a notable fluctuation in revenue, peaking at approximately $24K in late September and gradually declining to around $16K by mid-December. Downloads saw a mid-quarter dip but rebounded to 2.2K in the final week of December. Weekly active users decreased from 133K to about 97K by the end of the quarter.
Fitbit: Health & Fitness showed a steady revenue trend, starting around $18K in late September and ending at $24K in late December. Downloads spiked significantly to 11.4K in the last week of December. Weekly active users fluctuated throughout the quarter, ending at approximately 98K.
Strava: Run, Bike, Hike had a consistent revenue stream, with minor fluctuations around the $10K mark, peaking at $13K in the final week of December. Downloads remained relatively stable but peaked at 2.4K in the last week of December. Active users saw a slight decline from 48K in late September to around 41K in mid-December, before rising again to 48K by the end of the quarter.
Calorie Counter + showed a gradual decline in revenue from around $7.4K in late September to $4K in mid-December, before slightly increasing to $5.4K by the end of December. Downloads had a mid-quarter dip but peaked at 2.3K in the last week of December. Active users remained relatively stable around 11K throughout the quarter.
Runna: Running Training Plans experienced a consistent revenue trend, starting at $5.1K in late September and ending at $6.7K in the last week of December. Downloads were stable but saw a peak of 1.6K in the final week of December. Active users increased from around 1.9K in late September to 3.2K by the end of December.
These insights are based on data from Sensor Tower, where more detailed analytics can be found.
